DoubleTree by Hilton
01. Sumar
Obiectivul acestui proiect este de a sprijini mai multe hoteluri DoubleTree by Hilton în promovarea campaniilor sezoniere specifice pe parcursul anului. Focusul va fi pe crearea de materiale atractive, inclusiv pliante și resurse digitale/sociale, pentru a spori vizibilitatea brandului și a stimula implicarea clienților.
Publicul țintă include călători de afaceri și de agrement, familii și persoane care doresc o experiență confortabilă și plăcută la hotel. Mesajele și vizualele vor fi adaptate pentru a răspunde diverselor demografii și preferințe de călătorie.
Ospitalitate
LOCAȚIE
Regatul Unit
02. Marketing Digital
Our communication strategy revolves around key messages aimed at enhancing the brand image of DoubleTree by Hilton:
We prioritise conveying a Warm Welcome and Comfort, emphasising our commitment to providing guests with a welcoming atmosphere for a comfortable stay, be it during the holidays or summer vacations.
Seasonal Celebrations take centre stage in our messaging, highlighting unique offerings and festivities tied to each campaign. This includes special Christmas packages, stress-relief amenities during holidays, and engaging summer-themed activities to elevate the guest experience.
Quality Service remains a focal point, where we consistently showcase high standards of hospitality, exceptional service, and the iconic warm DoubleTree Cookie welcome that distinguishes our brand.
Consistency and Branding are integral to our approach. We strive to maintain a cohesive design and messaging strategy across all collateral, reinforcing brand recognition and strengthening the DoubleTree by Hilton identity.
For Measurement and Evaluation, we adopt a proactive stance by regularly monitoring engagement metrics on social media platforms, tracking the success of brochure distribution, and collecting guest feedback. This comprehensive evaluation allows us to assess the effectiveness of our collateral in driving bookings and enhancing overall brand perception.
